Copyright (c) 2009 Duncan Wierman
Web 2.0 technology has changed the way the Internet works. It has made the web even more popular than it ever was before, and it has shifted the focus towards user generated content and interaction. Whether or not you realize it, web 2.0 can be a great tool to help you with real estate investing. It’s all about establishing a presence and finding new people while saving money in the process.
If you’re unsure about what exactly web 2.0 is, it’s basically a broad term that encompasses many new sites, networks and services which allow for greater control of content and much more interaction with others on the web. You may have also heard it referred to as social networking or social media. In the past, the web was filled with static websites that were delivered to interested parties. Now the web is filled with dynamic communities that view, change and create their own content. The power ultimately lies with the user and those who know how to navigate the changing landscape.
Web 2.0 includes many different things. Blogs and blog commenting fall into the web 2.0 scope, as do the major profile and friend sites such as MySpace and Facebook. Link sharing communities where you can submit links and vote such as Digg and Reddit are also web 2.0 services. Photo sharing services such as Flickr, games and worlds such as Second Life and quickly emerging new sites such as Twitter along with many other tools are all web 2.0 services which have effectively changed the ground rules for online marketing and advertising.
So how can you use web 2.0 for your advantage in real estate marketing. For one thing it will allow you to reach out to entire networks of people. These people may bounce ideas off of one another or share tips. They may provide a great place for you to announce certain things or for you to find new leads. You will also establish yourself on the Internet and develop a strong presence. These are just a few of the ways that web 2.0 can help you succeed with real estate investing.
Perhaps best of all is that social networking does not take any money at all. You no longer have to throw away your hard earned cash with traditional advertising and marketing. Instead, you’ll need to devote a little bit of time every day or week towards improving your web 2.0 skills and outreach. It will certainly save you money and it will pay dividends over the long haul.
If you’re looking for a new way to improve your real estate investing success than web 2.0 is where you need to turn. More people use these services each and every day than ever before, so if you want to be able to reach out to them you have to do it on their level with social networking.
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