Starting A Candy Company From Scratch

In Episode 127 of the Lion’s Share Advertising Podcast, Tyler and Jon speak about the breaking news: Adobe’s Vacation Purchasing Report shows that purchaser expending has greater whilst costs have reduced. Jon shares the numbers from the report, but Tyler clarifies why he’s even now pessimistic about procuring traits and the condition of the economic system.

Then Tyler introduces Erica Williams, Founder & CEO at Yumy Sweet Enterprise Inc.

Erica is an entrepreneur, wellbeing coach and candy lover who turned her passions into a rapidly-developing candy organization named Yumy Candy.

In their conversation, Tyler and Erica speak about setting up Yumy Candy from scratch, quantifying demand for an progressive product, and breaking into the US current market immediately after increasing the enterprise in Canada.

To conclude the episode, Erica shares her key takeaway for advertising leaders and business owners: just get started.

Timestamps

00:59 – What’s in the Information: Fb introduces Make-A-Online video, an AI software that generates films from textual content

8:12 – Highlighted Guest: Nate Lagos, Director of Advancement Marketing and advertising at Primary Grain

8:50 – Information for marketing leaders who are wanting for a new position

10:50 – Authentic Grain’s system forward of Black Friday and Cyber Monday

16:35 – Standing out from the group throughout the holiday break shopping season

19:22 – Forming strategic partnerships with big brands

21:50 – What channels are operating for First Grain?

23:08 – What content material works on Facebook?

25:00 – Calculating and growing the life span value of clients

32:30 – Important Takeaway: be relentless, go tougher, and pick up the tempo

34:25 – Outro