Using Facebook to promote your commercial real estate business can be easy and highly effective when done right. You can use Facebook as a platform for sharing commercial real estate articles, which can help you communicate with your existing audience as well broaden your reach.
How to Share Real Estate Articles on Facebook: Option 1
There are a couple of different ways you can go about sharing your commercial real estate articles on Facebook. If you post the article on your blog, real estate website or another website, you can share the link to the article on Facebook. Sharing the link to the article then directs readers where they can have access to the entire article.
First, copy the exact link to the article and then paste the link onto your Facebook Wall. You’ll probably want to include some type of an intro as to what the link is. This is where you can get creative and come up with some intriguing statement before the link. Another option is to place the title of the article and then the link to read the article in its entirety.
How to Share Real Estate Content on Facebook with a Share Applet
Facebook has thousands on built-in sharing options, which are referred to as applets. When you use a share applet to introduce your article to your Friends, it’s similar to posting it to your wall because you can share a link.
The difference with posting it to the wall or using the share applet is the share applet has enhancements, which offers readers a preview of the article (similar to a preview pane in your email). Based on the preview, readers can then decide if they want to click through to read the entire article or not.
Use Facebook Articles for Branding
Since Facebook is one additional outlet for spreading the word about your business, you want to make sure that your branding is cohesive with the rest of your marketing. You can take a few steps to make sure that your business branding carries over into the articles you’re sharing on Facebook.
In order to carry the branding of your business over to Facebook, modify your share applet information, or type on your wall, the title of the article by your name on your website. This communicates what information you’re sharing, who is sharing the information and on which website they can find more information. This is also a traffic driving technique to send Facebook Friends to your website or blog.
Using Facebook to promote your commercial real estate business is possible and can be highly effective. Choose your own way of sharing the information with your Facebook Friends and even broaden your reach and boost sales.