If you’re a real estate agent there’s one thing for sure that you can never have enough of – and that’s listings. But what you are less sure about is the best way to get them.
Well, I have good news and bad news for you. The good news is that there isn’t any one best way to get real estate listings. There’s something to be said for having multiple streams of leads and listings.
So, now for the bad news, which isn’t all that bad. Because there’s no one best way you’ll have to try out different approaches until you find the ones that are right for you.
Arguably, the best way is to find a marketing strategy that you like and stick to it. But, if that doesn’t clear up the matter you might consider using real estate marketing articles.
Why Real Estate Articles?
If you’re building a business it’s important to remember that building a business is a process, not an event. Consequently, it takes time to make it successful – as measured by the leads, listings that you get and the sales you make.
Article marketing is particularly effective in generating lead and listing opportunitiess. Some of the more common ways to use them are via the following:
Newsletters – some agents will use an article as a newsletter, a low cost highly leveraged way to share information. Regular communications via newsletters will enable you to develop relationships with your readers and may eventually lead to them transacting their real estate needs with you when they are ready to buy or sell.
Flyers – articles can also make great flyers. Email or send them to your target and you’re likely to get listings and make sales.
But again, you’re building a business and a presence, so don’t expect a lot of sales or listings right out of the box. Instead, you should expect little to any immediate success from your initial mailings. Direct marketing is truly a mid to long range strategy in terms of getting listings and making sales.
Summarily, a final suggestion about “how to get real estate listings” is to purchase a comprehensive guide that shows how.
Go to Google and type in “how to get real estate listings”, or “real estate lead ideas” for some possibilities.
Then, work the ideas and suggestions as outlined. I did, and had good results. Maybe you will, too.