Real estate is a very competitive field. With so many other agents advertising their services, what can you do to get yourself to stand out? The answer is utilizing more personalized advertising through direct mail campaigns. These are ad campaigns in which brochures, flyers or booklets are mailed out to potential clients. To start a direct mail campaign, you will need to utilize real estate leads.
What are real estate leads? They are a collection of addresses of people who are interested in buying and/or selling property. They are acquired by marketing companies who do a variety of things for real estate lead generation. For example, they may buy real estate sales leads from existing agents or brokers. Or they may conduct their own marketing campaigns for real estate lead generation. An example of such a method entails surveying customers indicating interest for a realtor through a website or telemarketing. For realtors, it doesn’t really matter how a marketing company goes about real estate lead generation, just as long as the methods are legal and spam-free. If the company’s real estate lead generation is neither, customers should be able to tell through negative consumer reviews or by the Better Business Bureau.
Anyway, most real estate leads will be distributed in packages of at least 1,000. Prices for real estate leads can range from a few hundred to a few thousand. In fact, it is possible that a person can pay tens of thousands for real estate leads. Of course, they will get a healthy number of leads, but it is not necessary to buy so many to be successful. When you’re starting out get a minimum number of real estate leads, and go from there once you’ve acquired sales from them.
What about real estate sales leads, which are real estate leads centering on those who have already sold their house? Are they even useful? For quick commissions real estate sales leads may not be as profitable as general ones, but they can help for an even bigger commission in the future. How is this so? It’s because most people rarely stay in their first home for the rest of their lives. After a few years, they will want to buy another home, usually one that is more expensive than their first. If you happen to catch this type of real estate sales lead at the right time, they might want to use you as their agent, if your ad seems enticing enough.
In conclusion, real estate leads are an excellent way for realtors to establish a more intimate connection with their potential customers. They are cheap and offer a great way to test certain types of demographics. But best of all, real estate leads allow potential clients to see, even if it’s for a few seconds, why you are a cut above the rest when it comes to the multitude of other agents they could use. Other advertising venues don’t allow for such things, since potential clients are bombarded with tons of ads from other agents. When you advertise through real estate leads, your face doesn’t get lost in the crowd.
Disclaimer:This blog or article is for information purpose only, and should not be treated a professional advise or price protection guarantee. This blog is mainly used for search engine optimization and other commercial purposes and it is advised that readers seek professional consultation in the field of interest for more information.