April 15, 2024


Mad about real estate

How has Real Estate Marketing Changed in the Last 5 Years?

Nowadays people use real estate for a wide variety of purposes, including retailing, offices, manufacturing, housing, ranching, farming, recreation, worship, and entertainment. Today mostly people use internet for real estate marketing purpose. If we talk about Real Estate Marketing Industry numbers of changes occur in last few years. With the advances of real estate technology over the past decade, there are so many changes occurring in the real estate business. Internet plays a very important role for changing the real estate business in past few years. There are many factors that influence the real estate market like statistics, perception, expectations etc. Internet changes every aspect of people’s lives nowadays. Social networking sites, blogs, and video-uploading sites giving home buyers and sellers more options to get information about the housing market. Internet technology plays a very big role for changing the real estate industry. Real estate marketing industry changes due to some of the factors like online communication, more independent agents, more intellectual customers, virtual tours, mobile application, online shopping and many more factors. Lots of lots of growth notice in last five years in real estate industry. In US 75 {ef6a2958fe8e96bc49a2b3c1c7204a1bbdb5dac70ce68e07dc54113a68252ca4} people uses internet for real estate services that means 3 out of 4 people. 90{ef6a2958fe8e96bc49a2b3c1c7204a1bbdb5dac70ce68e07dc54113a68252ca4} of home buyers search home in Google search engine, 94{ef6a2958fe8e96bc49a2b3c1c7204a1bbdb5dac70ce68e07dc54113a68252ca4} of 24-44 yrs old use the internet to search for homes, 86{ef6a2958fe8e96bc49a2b3c1c7204a1bbdb5dac70ce68e07dc54113a68252ca4} of home buyers used a real estate agent to purchase their home. In 2009 only 33{ef6a2958fe8e96bc49a2b3c1c7204a1bbdb5dac70ce68e07dc54113a68252ca4} of realtors surveyed reporting using Social Media but in 2010 it increased to 84{ef6a2958fe8e96bc49a2b3c1c7204a1bbdb5dac70ce68e07dc54113a68252ca4}. There are now more people in the industry than there ever were. This makes Real Estate marketing a more competitive prospect these days for the average real estate sales specialist. Real estate market has gone through many changes over the last five years.

Littleton real estate, highlands ranch real estate companies provides various services for their customers or clients online as well as offline also. Some years ago real estate marketing is very simple. A sign was placed in the yard, knowing that people interested in homes for sale in that neighborhood would call when they saw a home for sale. After some time real estate brokers started to advertise in the newspaper and magazines to attract potential buyers who had not seen their sign. Then Internet has changed real estate marketing, a face of internet marketing is social networking.
Internet made things different and, in many ways, more empowering to the customers.