You need mortgage marketing ideas to assist you into the field and meet real estate agents, but you do not want to do cold calling. It does not need to be as troublesome as some mortgage originators make it. Each time you leave your office and prospect in the field, there is a multitude of opportunities waiting to be possessed. Everytime you talk with real estate agents there’s something to gain. And what is involved is to know where to seek and the clues to uncover. For example, in your next conversation with a Realtor, tell them you are wanting to partner with one or 2 new real estate agents and you’d like to locate other real estate agents just like them. Describe some traits, and then ask who they know that matches it. After they’ve discussed a name or two, ask them if they would not mind getting authorization from the Realtor for you to contact her or him or schedule an appointment. This simple mortgage marketing idea saves you tons of energy because the Realtor is doing the hard work.
More Mortgage Marketing Ideas
Cross-promoting your services to the seller’s Realtor is another. If you have not done it before, it’s stunningly easy. Just contact them and introduce yourself as the mortgage broker handling the buyer’s mortgage application. There is no need to tell them of your services, just contact them each step of the way in the mortgage application process like you do with the purchaser’s Realtor. Instead of telling the seller’s agent about your service, they get to experience it firsthand. The fact alone that you called and introduced yourself makes an unforgettable first impression most seller agents find unbelievable. Another mortgage marketing idea is to conduct presentations at meetings to real estate agents. Whenever you can get a presentation in front of real estate agents, it is the best use of your energy. You give the same amount of information to a group as you would to an individual, yet your chances of a Realtor finding you so they can refer leads is compounded. Don’t bring food; let them feed their stomach while you feed their brains. It’s a fair trade and if you can not do it onsite, do it offsite. Several of my clients train and their work always proves successful. Groups grow larger each time they offer a course. You demonstrate yourself as an expert and real estate agents always want more information which helps you build a relationship. Whenever they have a potential client you get the referral. It applies to mortgage marketing flyers too. The right thing to do is to use the ad space to describe your expertise, not a solicitation. And tell it from another real estate agent’s viewpoint. It’s better that another person dotes about you, then you doing it yourself. Essentially, make your mortgage flyers a sequence of success stories and real estate agents will look forward to getting them if you employ a regular frequency. Marketing to Realtors isn’t a puzzle when you’re enlightened with mortgage marketing ideas that make your job simpler. What’s urgent is you’re not procrastinating and being active. Nobody ever got real estate agents to refer leads to them being invisible. Just implement one mortgage marketing idea to begin. Use it, try it different ways until you make progress and then implement the next one. Before you know it, you have multiple mortgage marketing ideas working for you and your business is getting better giving you the lifestyle you desire.