With the emergence of new technologies, real estate agents are starting to use different marketing methods to attract more buyers. One of the most efficient ways to reach your target audience is video marketing.
The popularity of video content continues to grow in 2022, with Cisco estimating that more than 80% of internet traffic will be generated through online videos by the end of 2022. It’s no wonder many real estate experts predict that video marketing will become an essential part of their industry in the next few years.
If you’re unsure how to implement video as a part of your real estate marketing strategy, here are some tips and ideas for using videos effectively.
Top 7 Tips for Real Estate Video Marketing
Video marketing is a great way to boost your brand presence and help generate more leads. There are many different ways to use videos with real estate, including your website, blog, social media pages, and even emails. When done right, videos can help you stand out from the crowd and attract more clients.
With the help of real estate video marketing you can create engaging videos for the audience and you can attract more people towards your property. With that said, there are some important things to keep in mind when using videos for real estate video marketing. Whether you plan on DIYing your videos or working with a professional company, here are seven essential tips for starting with a real estate video:
1. Tell a story through the video
Video is one of the most powerful mediums for telling stories. This is because it combines moving images and sound to create an experience that appeals to multiple senses at once. Real estate videos are especially effective at telling stories because they can show off a property in its best light while also appealing to the emotions of potential buyers.
2. Optimise your videos for different platforms
Just like with any other content you put online, it’s important to optimise your videos for maximum visibility. The first step is making sure your videos are hosted on YouTube or Vimeo and embedded on your website or blog. These platforms have the largest audiences for online videos, so you have a better chance of reaching more potential buyers.
3. Create short videos highlighting your listings and neighbourhoods
Make sure to include neighbourhood information and amenities, in addition to property details. These videos will help prospective buyers better understand what it would be like to live there—which is critical since many will be relocating from out of town. You can also share these videos on your website and social media accounts.
4. Always film in 4K for superior quality footage
As home buyers explore potential properties online, they want to see every aspect of the house, from the kitchen and bathrooms to the backyard deck and garden. Filming in 4K lets you showcase the properties you’re selling at the highest quality, leaving no detail unseen by potential buyers.
5. Invest in a gimbal stabiliser to avoid shaky videos
Shaky videos aren’t going to do anything for your real estate business—they’ll just turn off potential home buyers and give them a reason not to trust you as an agent or broker. Gimbal stabilisers help you capture smooth footage that won’t distract viewers from seeing all the great features of a house or commercial building.
6. Use the 360-degree video marketing technique for a detailed view
This technique allows viewers to see a 360-degree view of the property from different angles, which can make a big difference in how people perceive your home. This can also be used to show off amenities like pools and landscaping, making your property stand out even more.
7. Offer personalised video tours
While most real estate agents will offer a standard walk-through tour of your home, you’ll want to offer something extra special if you want to attract more buyers. By offering personalised video tours on your website, you’ll be able to add extra footage and make the whole experience much more personalised than it would be with a standard walk-through tour of the property.
Why are Videos Essential for Real Estate Marketing?
The real estate market is booming, and it seems like everyone is getting into the business. It’s a highly competitive business, and you need to do everything you can to succeed. One thing that you will want to do is consider real estate video marketing. This will allow you to get your name out there, and you’ll be able to increase the traffic that comes to your site.
Real estate online marketing can help you get more clients and become more successful in the process. Thus, it has become a very popular choice for many businesses over the past few years, and it will continue to grow as well. To sum up, video marketing allows people to share their stories, experiences, and knowledge quickly with others. As a real estate business, you can also show potential customers what they can expect from your services by leveraging the power of videos.
Real Estate Video Ideas to Help You Get Started
Real estate marketing is quite broad, and you can use a variety of videos to help with your goals. Here are a few ideas for each stage of the buyer funnel.
1. Top of the funnel videos:
- Promotional videos: Share your company story, tell prospects about your services, and why you’re the best person for the job.
- Neighbourhood and property profile: Promote a location or a specific property by showing off its best features.
2. Middle of the funnel videos:
- Testimonial videos: Get social proof by sharing customers’ success stories in video form.
- Day in the life: Show how buyers will feel living in their new home. For example, you could showcase a morning routine or focus on commuting to work from various locations.
3. Bottom of the funnel videos:
- Interviews with clients and agents: Get buyers excited about you and your services by giving an inside look at how it all works.
More and more videos are being uploaded to the internet each and every day, offering a quick and easy way for potential buyers to search for real estate listings. As a result, real estate videos have become an important marketing tool for agents hoping to attract new clients. Furthermore, as long as you keep the information short and simple, it can be much more effective to market your real estate services through videos. Hopefully, these seven tips will help you leverage this innovative marketing medium to generate new leads and engage your target audience.